say 'no' to the new deal for nature
because life is not a commodity

Stop the new deal for Nature!

Our natural world is facing the most serious threats she has ever known. At the forefront is the accelerating loss of biodiversity, upon which all life depends.


Worse still, this very real threat is being marketed and exploited in order to re-boot the global economy.


The so-called “The New Deal For Nature” (NDFN) is being drawn up by the world’s most powerful corporations, financial institutions, and NGOs complicit in human rights abuses.


Also at the helm of the NDFN is the World Economic Forum which entered into partnership with the United Nations on June 13, 2019.


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The NDFN is due to be finalized at the Convention on Biological Diversity (CBD) conference in Beijing in October 2020.


This is the corporate coup of the commons. It represents the monetization of all nature on a global scale.


Under the guise of environmental protection, the NDFN amounts to the privatization, commodification and objectification of nature, marketed with emotive imagery and holistic framing.


It also threatens further Indigenous displacement and genocide.


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The NDFN would involve the total transformation of the global economic system for the creation of new markets, to salvage the failing global economic capitalist system that is destroying our shared futures and all life on Earth.


Mark Tercek, former CEO of The Nature Conservancy describes the intent best: “This reminds me of my Wall Street days. I mean, all the new markets, the high yield markets, this is how they all start.”


The NDFN must be stopped. We call on all those who care about nature to speak out now.


We urge them to hold public meetings, disseminate information, form local campaign groups, hold protests, and to take whatever action is necessary to halt this monstrous and unprecedented assault on our living world by the capitalist system.






Why get involved

Below are five reasons why we need to say “no” to the New Deal for Nature:


1. Conceived of by vested interests. The New Deal For Nature (NDFN) is being drawn up by the world’s most powerful corporations, financial institutions, and conservation NGOs, including WWF. WWF has been complicit in human rights abuses for decades. At the helm of the NDFN is the World Economic Forum which entered into partnership with the United Nations on June 13, 2019.


2. Undemocratic. The NDFN is being negotiated without any participation from the wider public. The deal will be concluded at the UN Convention on Biological Diversity (CBD) conference in Beijing in October 2020 without any vote by our local, regional or national parliaments, bypassing full democratic scrutiny.


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3. Represents the corporate coup of the commons. During negotiations on free trade agreements such as TTIP and CETA, we saw how our governments work hand-in-hand with multinational corporations to hand over even greater power to big business, privatising more public services. Now nature is up for grabs.


Under the guise of taking action on the climate and ecological crises, what the NDFN entails, in practice, is the financialisation and privatisation of nature (defined as “ecosystem services”, “natural capital”, “natural climate solutions” or “nature-based solutions”)—global in scale. Assigning monetary value to nature enables industries such as the fossil fuel industry to continue polluting as long as they commit to engaging in net zero activities such as offsetting carbon emissions by planting trees, or by “restoring” nature.


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4. Rescues the very system destroying nature. The NDFN would involve the total transformation of the global economic system to create new markets, thereby salvaging the failing global economic capitalist system that has brought us to the brink of ecological catastrophe.


5. Harms those best placed to protect biodiversity. The NDFN would threaten the further displacement and genocide of Indigenous and tribal peoples as global corporations and conservation NGOs seek control of their lands to maintain hegemony under the guise of tackling climate change and restoring nature. This represents a new wave of colonisation, for peoples in the Global South in particular.

How to get involved

Sign our statement


Are you a university student, an academic, a campaigner, or a campaign group, with a deep love of the natural world and determined to protect all that is wild and free from corporate greed?


Please get in touch with us at if you would like to sign our statement opposing the New Deal For Nature.


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Organise an event or an action


As soon as you have understood what the New Deal For Nature entails, consider organising an event or an action to help get the word out to the wider public.


Some suggestions:


1. Hold a screening of the documentaries Banking Nature, Silence of the Pandas or Victim of the WWF, followed by a discussion.


2. Host a reading group to read and discuss the material here.


3. Hold an action at WWF offices exposing their human rights abuses and how they are unfit to protect nature. (WWF is leading the charge for the New Deal For Nature.)


4. Interrupt events promoting the New Deal For Nature.


Please get in touch with us at if you need any assistance with how to organise any of the above.


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Some suggestions on sharing information offline:


1. Strike up a conversation about the topic at every opportunity you get.

If people show an interest, then give them a flyer with further information.


2. Attend conferences and other events, distributing flyers to attendees during the coffee and lunch breaks.


3. Spread the word in your community by leaving flyers at bars, cafés, libraries, schools, universities, etc.


4. Hijack outdoor advertising with the message “The Joy of Being Sold Nothing.”

Or alternative messages related to the New Deal For Nature. (For a “how to” guide, see


5. Stick flyers on lampposts, outdoor public notice boards, at bus stops, tram stops, train stations, etc.


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Some suggestions on sharing information online


1. Use opportunities to spread the word when the #NewDealForNature hashtag is trending on Twitter. Please use our campaign hashtag #NoDealForNature.
(If you are only on Facebook, consider becoming active on Twitter instead, as it is far more useful and subject to less censorship.)


2. Counter propaganda with the truth.
In the UK, specifically, BBC Radio 4 and The Guardian can be relied upon to sell the New Deal For Nature to the public. In other countries, state media may also be used to publicise it. If you see any of your followers sharing New Deal For Nature propaganda, send them the link to our website inviting them to get involved in the campaign.


3. Keep a close eye on the prominent climate capitalist Twitter accounts.

Tweet under any popular tweets from these accounts promoting natural climate solutions or nature-based solutions. These solutions are currently being used to prime the public for the New Deal For Nature.



4. Leave comments under YouTube videos.


5. Leave comments under news articles.


Fox image credit – on How menu/page:
Credit: Marinus, Head Like an Orange

Signatories to date include:

• Peter Allen, illustrator, UK

• Marianne Birkby, Artist and Founder of Radiation Free Lakeland, UK
• Catte Black, campaigner
• Dr Andrea Brock, University of Sussex, UK
• Stephen Corry, Director, Survival International
• Mya-Rose Craig, Birdgirl, President Black2Nature, UK
• Paul Cudenec, campaigner and author, France

• Brian Davey, Social Ecological Economist, UK
• Dr. Alexander Dunlap, University of Oslo, Norway

• Anwesha Dutta, post doctoral researcher, Chr. Michelsen Institute, Bergen, Norway
• Luke Eastwood, Regional co-ordinator, XR Kerry, Ireland
• Patrick Farnsworth,  campaigner and host of Last Born in the Wilderness

Hiroyuki Hamada, artist, US

• Molly Klein, campaigner, US

• Spencer Latu, Host of the Spencer Latu Show, CiTR, Canada

• John Lennon, campaigner, Let’s build a better Jamaica, Jamaica

• Lukas Leitinger, MA student at UPF Barcelona

• Jacob Levich, university administrator and researcher, New York City, US

• Prof. dr. ir. Frédéric Leroy, VUB, Belgium (signing in an independent capacity)

• Sumner Macpherson, campaigner, US

•Paul Melzer, campaigner, US

• Jordan Michel-Muniz, social activist, Brazil

•Dr. Jonathan Molad, Philosopher, Melbourne, Australia

• Cory Morningstar, writer and researcher at Wrong Kind of Green, Canada

• Branko Obradovic, campaigner, Croatia

Organic Radicals
• Forrest Palmer, writer and researcher at Wrong Kind of Green, US

• Geraldine Ring, campaigner, Belgium

• Noga Shanee, PhD, Reclaim Conservation

• Christopher Shaw, Visiting Faculty member of the School of Business, Management and Econoics, University of Sussex, UK

• Keith Harmon Snow, photojournalist & war correspondent

South Essex Radical Media, UK

Dr. Clive L. Spash, Chair of Public Policy and Governance, Institute for Multi-Level Governance & Development, Department of Socio-Economics, WU Vienna University of Economics and Business, Austria

• Don Sullivan, former North American Coordinator for the Taiga Rescue Network, Canada

• Paul Swann, Organic Radicals Wales, UK

• Michael Swifte, writer and researcher Wrong Kind of Green, Australia

• Gregory Vickrey, Teacher and Researcher, WKOG associate
• Mathias Weiss, PhD Student, Faculty of Sociology, University of Innsbruck, Austria
• Al Williams, environmental campaigner, UK
Winter Oak Press


This film investigates the financialization of the natural world through its monetization.


“Whoever thought that capitalizing natural resources could be a solution for our ecological crisis knows better now: thanks to the investigative approach of the directors. It is clear that the protection of endangered species should not be left to multinational companies and financial consultants. Although the topic is highly complex, the film remains exciting to the very end. The development to profit from nature as revealed by the film is frightening.”

Bringing Liquidity to Life: Markets for Ecosystem Services and the New Political Economy of Extinction

"TEEB and other articulations of market-based conservation do little to question the dominant economic theory that has licensed the financialisation of social, political and economic life and led to our current global economic crisis. As a species of power, it can also be analysed in the social connections of the corporate boardroom: where the professional authority, executive expertise, epistemic frameworks and political projects of senior conservation ecologists increasingly converge with those of the worlds most powerful bankers."

The Lies They Tell. The Pitiful State of Environmentalism and its Neoliberalization

October 29, 2016 The “New Economy” is Not Inclusive “The route for real change is not via those who are already totally vested in the growth economy and have gained power through it. Rather look for power amongst those who are disenfranchised by the capital accumulating system. Give them voice. Look to organisations that care..

Green Economy, Red Herring

The environment neatly slips off the agenda and is replaced by growth, jobs, capital investment and wealth accumulation. The environmentalists, conservation biologists and ecologists can be replaced by accountants.

The Financial Enclosure of the Commons

Finance capital is seeking to extend the privatisation of natural resources we hold in common. What Antonio Tricarico warned about in 2012, is today quietly being realized behind closed doors.

Further Information

To learn more about the New Deal For Nature


•The Manufacturing of Greta Thunberg – For Consent: The Green New Deal is the Trojan Horse for the Financialization of Nature [Volume I, Act V], an investigative      report by Cory Morningstar [February 13, 2019]

•The Manufacturing of Greta Thunberg – A Decade of Social Manipulation for the Corporate Capture of Nature [Volume I, Act VI – Crescendo], an investigative report by Cory Morningstar [February 24, 2019]

•The Manufacturing of Greta Thunberg – For Consent: To Plunder What Little Remains: It’s Going To Be Tremendous [Volume II, Act III], an investigative report by Cory Morningstar [September 15, 2019]

•The Manufacturing of Greta Thunberg – For Consent: They Mean Business [Volume II, Act IV], an investigative report by Cory Morningstar [September 17, 2019]


To learn more about the issue of monetising nature


•The website of ecological economist Clive Spash. Spash currently holds the Chair of Public Policy and Governance at Vienna University of Economics and Business,          appointed in 2010. He is also Editor-in-Chief of the academic journal Environmental Value

Climate Capitalists, a page created by Winter Oak Press providing links to over 50 resources in various formats and languages

Accumulation by Restoration: Degradation Neutrality and the Faustian Bargain of Conservation Finance, an intervention by Amber Huff of the Institute of Development Studies and STEPS Centre, University of Sussex and Andrea Brock of the University of Sussex in the journal Antipode Online [2017]

Guatemala: Petén at the center of the sustainable development plans of the NGOs, an investigative report by Aldo Santiago in Avispa Midia

Guatemala: Carbon, the Metric of Displacement in Petén, an investigative report by Aldo Santiago in Avispa Midia

Banking Nature, a documentary by Denis Delestra and Sandrine Feydel,   ARTE France 2015


To learn more about WWF human rights abuses


WWF Silence of the Pandas, a documentary by Wilfried Huismann, Germany 2011

Victim of the WWF, a documentary by Zembla

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